A short list of creative places where you can organize an event in London
What is most important for a successful event?
Well, the venue and the inside and outside team. I will write about the team in the next post but first I would like to write about creative venues that you can find in London. London is great city with many different places worth checking but these places have something in them. In this list of 7 – I like the idea behind each of them. If you have any thoughts or you had a great experience in other places please write them in the comments.
How a venue can be creative?
As everything in marketing the concept is fixed but the outcome is variable.
First of all be different.
Second – your visitors will remember how you made them feel not what you were selling them, so prepare branding touchpoints throughout the venue (bar, toilets, walls, service).
Third – be lovable and kind. Your customers need attention and affection – be there when they need you (but only then).
The creative list that pops to my mind:
Maybe it is not the most creative but it has this special vibe on the rooftop terrace. When you’ll be having this moment looking at the beautiful St. Paul’s Cathedral relaxing you will know what I’m talking about. The vibe is quite high class but if you do not mind it you will have great time there.
The second one is my favorite. It is Maggie’s. This is 80’s themed boutique nightclub. The club is in the heart of Chelsea. It is named after Prime-Minister-turned-icon Maggie Thatcher. Oh and they have Rubik’s cube tables (!!!) Love it. The walls are painted in this great way with faces of Maggie and energetic colours. You will have this better mood just by looking at them.
No 3 this one is so vibrant. Coya restaurant. If you are planning a dinner – this is a go to place. Food is exceptional and they have this special private room. The room opens to The Central Kitchen whilst a large wall features commissioned street art by a resident Latin American artist. This place just smells class. Chandeliers, beautiful paintings, armchairs, mirrors all makes you feel like you are in a special place. Also music plays a key role in creating a dynamic atmosphere unique to Coya.
Live bands and DJs play a host of genres representing the old and the new, revelling in the cross pollination between Latin culture, British sounds and other influenced musical traditions. Guests at Coya can expect an eclectic playlist, a selection of vibrant live music and visually striking Latin American influenced artwork. Coya’s unique culture is unmistakably South American through a London lens and all are welcome to be part of it
Have you ever thought to have an event with a 500 years history? What about a place with 50 000 antiquarian books? The place that I am thinking about is Royal College of Physicians.It is the most prestigious English medical foundation, incorporated by Royal Charter in 1518.
The College a genuinely unique venue. It has an open display of treasures and artefacts.
For me it is an exceptional place. I would love to visit it every time I am in London.
And this one is special because it is a Yacht
With 4 separate event areas situated over 3 decks, The Yacht London is an all year round great event venue .
The yacht has recently undergone a £1,000,000 restoration and modernisation project whilst retaining all of its 1930’s charm
I love water so having an event close to it makes all the dots connect for me. They also received Tripadvisors Certificate of Excellence.
And then there is Hatch.
It is full of creative vibe of start-ups and young, energetic people.
Maybe it is not an event venue for a big crowd but this place is great. I love a startup/coffebar vibe where you can do creative work. Hatch is a great place to hold a meeting or small event. It is based next to Homerton overground is a multipurpose space. It’s regular activities include a cafe, a bar, work spaces, antique furniture sales and various pop up businesses. It is a unique design with an incredible frontage and can be used for a host of different events including product launches, press days and workshops.
Addington Palace has a fascinating and vibrant past spanning centuries and pre-dating the Doomsday Book, the Palace is located within 163-acres of beautifully landscaped grounds in the heart of Surrey, and south London.
King Henry VIII courted Anne Boleyn and had a hunting lodge here before the Palace became the country retreat for six Archbishops of Canterbury. The Palace then saw generations of musicians trained here when the building housed the Royal School of Church Music.